Wouldn’t you like to peer into the subconscious
of your audience and know exactly what messaging would convince them to do what
you wanted? Well, now you can...
It doesn't matter whether it’s an informative product description, a quirky slab of web
copy or a carefully crafted spontaneous tweet; pretty much every single piece
of copywriting is an attempt to persuade.
With this in
mind, you can imagine our delight when, leafing through the wares of Herne
Hill’s excellent Oxfam Bookshop, we came across a title which claimed to offer
scientific evidence of what persuasive techniques work best – and why.
The
persuader’s Bible
The book in question is called Yes! 50
secrets from the science of persuasion and it’s written by UCLA management
professor Noah J Goldstein PhD, influence maestro Steve J Martin and psychology
of persuasion academic Robert B Cialdini PhD.
