Twitter is challenging Facebook. And early in 2012,
text messaging went ahead of phone calls to become the most popular method of
keeping in touch. It seems we prefer communicating in as few words as possible. So,
is there still a place for long copy in these 140-character times?
We’ve just wrapped a 49 page Corporate Responsibility report for commercial property giants, Land Security. And, although it contains
its fair share of diagrams and characterful shots of buildings and people, there’s
still an awful lot of copy.
Which got me thinking. When is it a good idea to have
long copy? Because most people assume the shorter the better.
Here are three reasons why going long was appropriate for
Land Securities’ CR report:
