Discovering ‘your unique how’ -- marketing professional services

Like any other company or product, professional services need to differentiate themselves from the competition. But when you’re offering the same service as everyone else, this isn’t easy. Read on to discover how it’s done.

Lawyers follow the same law. Architects all have the same training. Accountants know the same tax system and financial regulations.

When you’re offering the same service as your competitors, it can be hard to stand out from them. You can say that you’re specialists, but they can too. This is the age-old advertising problem faced by professional service providers all over the world.

So how do you stand out? This is the art of selling a professional service.