Blogging for business

When approached in the right spirit, blogging can be a low-cost way of engaging with existing and potential customers. Unlike Twitter or Facebook, a blog affords you the space to effectively demonstrate your expertise. However, like its social media cousins, it lets you speak like a human and prompts two-way conversation.

Not convinced? That’s fair. We resisted blogging for years. ‘Too time-consuming’, we muttered. ‘No one would read it!’ We declared. ‘Maybe we’ll give it a go.’ We finally relented.  That was over a year ago. And we haven’t looked back.

The masterplan

Blogging for business works. It’s simply all about finding a system which suits what you’re trying to achieve. Our blog is set up to demonstrate our copywriting expertise and steer people towards our website and portfolio. 

Is your annual or CSR report writer a perfect ten?

Last year this blog looked at five qualities your annual or CSR report writer can’t do without:

•        Experienced
•        Comfortable in the boardroom
•        Able to bring some flair to proceedings
•        Grammatically correct
•        Skilled enough to achieve the vision of the agency

It became one of our most read posts. So, by popular demand, here are five more skills to look out for:

1. They know your industry. When you’re trying to explain the company strategy, it helps that the writer understands the context. If they don’t, it can be a right rigmarole. And it’s not just about saving time. Industry experience also allows the copywriter to better fine-tune director statements, draft annual reviews, outline risks and take smarter editorial decisions on content. Come to think of it, that all saves time too.

As a writing agency we’ve written for almost every sector including finance, energy, pharma, insurance, retail, FMCG, mining, automotive and technology.

2. They have the right attitude. Writing annual reports can take the patience of a saint. Trust us. Last September we delivered a CSR report for a FTSE 150 company. The kick-off meeting? That took place the previous November. But it’s not all staring at the inbox. After weeks of inactivity, tight deadlines can suddenly strike. You need a copywriter with the attitude to cope.