Our previous blog post – How to stop long-scrolling websites looking too samey – gave you the key to
differentiating your brand: copy. But getting it right takes more than just a cheeky
colloquialism. We’ve picked out five brands whose web copy puts
them a cut above.
Evernote
Evernote is a great little
app that functions as a kind of collaborative to-do list. Its copy is razor
sharp. As soon as you land on the page, you’re hit with the key benefit –
Remember Everything. Instead of bombarding you with features and bells and
whistles, it simply paints a picture of a world with Evernote. And in just 15
words, the subheader establishes the need
for the product, the solution to
that need and how the product will
provide that solution. All in all: concise and compelling.